What is UX/UI?
UX/UI Design (user experience, user interaction) is a crucial part of the Design process and is still misunderstood and mistaken for Web Design.
Users are used to website interaction design assets like buttons, links, menu, icons, sliders etc. This is why UX/UI needs to follow a style and branding guide line set by designers and professionals in order to comply with web standards and serve as reliable and interactive tools.
As mentioned above specific dimensions, colors and style needs to be followed in order for users to use these assets and smoothly interact with the website. Any deviation from this might results in user bounce rate increase from the website. This directly influence the lost of user conversion and sales.
Great Design leads to Sales
Web Design is crucial part of any website and user interaction. It gains users trust and solidify identity and branding. Clean and professional looking website will lead to increase user interaction and conversion to customers.
If a user needs to click through more then 3 links/pages to find the information, they will likely go to another source. Some of the most common issues that we see in our projects are:
- website not optimized for mobile interaction and view
- buttons and/or text too small
- color contrast is off
- branding colors are not specified and are confusing
- competing with the attention
- CTAs (call to action) is not present or not brand supported