UX/UI Design

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UX/UI Design

What is UX/UI?

UX/UI Design (user experience, user interaction) is a crucial part of the Design process and is still misunderstood and mistaken for Web Design.

Users are used to website interaction design assets like buttons, links, menu, icons, sliders etc. This is why UX/UI needs to follow a style and branding guide line set by designers and professionals in order to comply with web standards and serve as reliable and interactive tools.

As mentioned above specific dimensions, colors and style needs to be followed in order for users to use these assets and smoothly interact with the website. Any deviation from this might results in user bounce rate increase from the website. This directly influence the lost of user conversion and sales.

Great Design leads to Sales

Web Design is crucial part of any website and user interaction. It gains users trust and solidify identity and branding. Clean and professional looking website will lead to increase user interaction and conversion to customers.

If a user needs to click through more then 3 links/pages to find the information, they will likely go to another source. Some of the most common issues that we see in our projects are:

  • website not optimized for mobile interaction and view
  • buttons and/or text too small
  • color contrast is off
  • branding colors are not specified and are confusing
  • competing with the attention
  • CTAs (call to action) is not present or not brand supported

What does UX/UI Design Includes

There are seven main factors to consider for user experience and user interaction.

  • Useful: Does your website content and design fulfill a need? Do your customers find the information on your website to be useful?
  • Usable: Is your website simple to use? What is the load speed?
  • Desirable: Does your website appeal to your audience? Does your website grab user’s attention?
  • Findable: How can users find your website? Does it appears on search engines when user search for a specific phrase?
  • Accessible: Is your website accessible by all? Does it accommodate users with disabilities?
  • Credible: Does your website support and provides truthful information?
  • Valuable: Does your website provide valuable information? Does it have and hold a value?


Branding & Identity

It is in your brand’s best interest to provide a stellar experience for users visiting your website. Consistent use of font style, colors for your branding material is recommended across all digital platforms, specifically on social media.

The overall UX/UI of your website has a lasting effect on your brand’s online reputation.