What is UX/UI?
UX/UI Design (user experience, interaction) is still misunderstood and mistaken for Web Design.
It is a crucial part of the Design process and it is what makes or break the website. Online are use to website interaction design assets like buttons, links, menu, sliders etc. This is why UX/UI needs to follow a guide line set by designers and professionals in order to comply with web standards and serve as reliable tools.
Like mentioned above certain dimensions, colors and style needs to be followed in order for user to use these assets and smoothly interact with the website. Any deviation from this might results in user increase of bounce rate from the website and lost sales.
Great Design leads to Sales
Web Design is crucial part of any website and user interaction. In gains users trust and confirms identity and branding. Clean, professional looks websites will lead to increase user use and sales.
If user needs to click through more then 3 links/pages to find the information, they will likely go to another source. Another example is if buttons on the website are too small for mobile devices, users will have difficult time navigating and using website links/buttons.