Vancouver eCommerce website: Case study for local business

MaivDigital team | Updated on Dec 15, 2023
Photo by MaivDigital team

A new client website project has been launched last month. 😊 😎

Our team has been working hard on this project and we are very proud of the results.
Checkout the finished website and design at this link.

About the project

MaivDigital team has done complete re-design and re-build of the website, server, email and social media setup. In addition our team has ongoing contract to support and manage social media channels for our client.

Since the launch of the new website ( April 2023 ) our team has successfully gain additional 800 followers on Instagram and Facebook by running customized campaigns via posts, reels and stories. Featured a Instagram shop channel that is connected to the website shop. Fast-forward in Dec 2023 their followers count increased to over 2k which resulted in greater custom acquisition and sales.

The challenge

Website design and User Experience was outdated with wrong content information and checkout process. Content itself was lacking the key words and SEO tune up. Social media channels had  outdated content and lacking stronger branding presence.

Since this is an eCommerce website project main focus was placed on the products and the story behind them. It was important to highlight the benefits that each products has and customers testimonials. Our team has developed strong connection with the client and this project and start using their products. So, first hand we can attest that SerftoSurf has produced amazing natural and vegan products.


The Process

At first our client was hesitant to hire us since their experience with the previous company was not that great. Our team made sure that we explain and present the initial plans and layouts to the client before we actually start working. Our team wanted to make sure that our client is happy and confident that MaivDigital will do the awesome job and deliver within the agreed deadline.

Our team has provided multiple versions of design and followed up with the client for their approval. After this stage, we moved to coding the site from scratch as some of the functionalities and additional components needed to be implemented into the site.

As a eCommerce platform one of the solution that was discussed was to use Shopify but both our team and client decided to use WordPress instead. WordPress eCommerce platform enabled our team to customize every page of the site and implement components to the exact specification and design that was done in the earlier stage.

About the client

A well known Vancouver skin care company Serftosurf has been in business since early 2002. They carry some really great organic and vegan friendly products. All hand crafted and made in Canada from only the best organic materials.

After the discovery and initial meeting with our client, MaivDigital has started planning out what would become ongoing professional and trustworthy relationship.

Our client talked about the problems that his company is experiencing and what his company has achieved in the recent years. Our team had a chance to try most of their products, which we must say are amazing.